The large range of sofa models, highly modular nature of each model and large number of available fabric coverings leads to choice overload for some customers. Camerich have numerous London showrooms and sales staff take significant time walking potential buyers through all the options on offer.
The large range of sofa models, highly modular nature of each model and large number of available fabric coverings leads to choice overload for some customers. Camerich have numerous London showrooms and sales staff take significant time walking potential buyers through all the options on offer.
Design a web product that simplifies the choice process so that potential buyers can familiarise themselves with the product ranges and variants before visiting a showroom. The tool should also serve in-store staff as a sales-aid to assist with product walk-through.
Having defined the problem and identified the solution, design planning and research is the next step. I'll start with a mood board as an inspirational launchpad into rough sketches, wireframes and task flows. These are my first steps into identifying solutions to user needs.
After rough ideas, wireframes and task flows have been mapped out, I'm ready to start work on High Fidelity Mockups. The details are informed by the groundwork of the planning stages.
After screen designs and user flows are completed I build an interactive prototype. Once complete, usability and user flows can be assessed and validated and user testing with customers begins.
Design a website for a leading sofa and furniture brand to enable users to choose from a range of 20+ sofa models, configure a model from 10-24 individual pieces (or choose a pre-set modular combination), choose a fabric and place an order.
The large range of sofa models, highly modular nature of each model and large number of available fabric coverings leads to choice overload for some customers. Camerich have numerous London showrooms and sales staff take significant time walking potential buyers through all the options on offer.
Design a web product that simplifies the choice process so that potential buyers can familiarise themselves with the product ranges and variants before visiting a showroom. The tool should also serve in-store staff as a sales-aid to assist with product walk-through.
Having defined the problem and identified the solution, design planning and research is the next step. I'll start with a mood board as an inspirational launchpad into rough sketches, wireframes and task flows. These are my first steps into identifying solutions to user needs.
After rough ideas, wireframes and task flows have been mapped out, I'm ready to start work on High Fidelity Mockups. The details are informed by the groundwork of the planning stages.
